Marketers get clients by showing non-marketers what they know. An impressive body of work or a wall of advanced degrees usually does the trick, but what if you’re just starting out? Those degrees and certifications are expensive, and P&G has yet to hire you to head the social media campaign for their newest mint-flavored dogfoodsoaprazor.
So, where to start? How about with two easy-to-acquire, cheap certifications with snazzy badges you can put on your Web site that are completely relevant to today’s marketing trends?
Google Analytics Conversion University and Google AdWords Learning Center provide easy access to Web based education that leads to the Google Analytics Individual Qualification and the Adwords Qualified Individual certifications.
The tests are $50 each – far less than the thousands you’ll pay for other certs. And, if you’re a determined, Web savvy individual, getting through these programs should be cinch (almost).
“I already know my way around these programs. Why bother?” you say.
Well, there are thousands of decision makers in businesses around the country that can barely use a mouse. They rely on the expertise of people like you to help them market their products in a technological landscape that they don’t understand. A certification isn’t necessary to consult on the use of Adwords and Analytics, but to someone that doesn’t know a thing about Web marketing it says, “This person is in the know.” (did I mention the cool badge?)
Developing yourself as a marketer is a land grab. These two certifications make a great first small plot.
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